PDN Photo of the Day

Visions of the Decade: Matthew Welch and iPod

As part of PDN’s special Visions of the Decade issue we asked PDNOnline readers to choose the most influential images of the decade. Matthew Welch’s iPod campaign was among those selected. The ads, created by TBWA\Chiat\Day, debuted in 2004.

For more on PDN’s Visions of the Decade, see PDN’s January issue.


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  1. These images are now a part of our pop culture. They been spoofed in print and on TV as well as been the subject of great Halloween costumes. Isn’t that definition of becoming an actual part of pop culture?

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