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Taking Care of Business

Taking Care of Business

© Brian Finke

New York-based editorial and fine art photographer Brian Finke photographed this image at the Annual General Meeting of Lenovo while on assignment for Fast Company. He explains,”I knew nothing about them other than the [summary] of the piece: ‘Once an unlikely rival for HP and Apple, Chinese computer maker Lenovo has grown and adapted as quickly as its homeland. Now with a savvy blend of East and West, it’s poised to be China’s first global brand’. On face value, that doesn’t have the same sex appeal as, say, a swimwear safari in Tanzania with Regis Philbin and Julie Delpy. But these gatherings of businessmen always seem to turn up fertile ground.  Something about the mass uniformity, the implicit understanding of codes and practices, the behavioral semiotics, the tribal mentality, allows for a kind of photo-anthropology thing to emerge. Like hanging with the Masai or Eskimos.  The handshakes, the practiced smiles, the learned (and understood) gestures, set against deliberately conservative, serious yet unthreatening textures of suits and upholstery: It’s always a rich vein.”

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