In 1911, the French publisher Lucien Vogel challenged Edward Steichen to create the first artistic, rather than documentary, fashion photographs, a moment that is now considered to be a turning point in the history of fashion photography.
Icons of Style: A Century of Fashion Photography (Getty Publications, July 10, 2018) is an enlightening survey of one hundred years of fashion photography, illustrated with more than three hundred photographs by the genre’s most famous practitioners, including Richard Avedon, Lillian Bassman, Guy Bourdin, Erwin Blumenfeld, Louise Dahl-Wolfe, Hiro, Inez & Vinoodh, Peter Lindbergh, Man Ray, Helmut Newton, Nick Knight, Gordon Parks, Irving Penn, Herb Ritts, Edward Steichen, and Tim Walker, and lesser-known but influential artists such as Corinne Day, Gleb Derujinsky, Toni Frissell, and Kourken Pakchanian, among others.
The photographs are presented alongside a selection of costumes, fashion illustrations, magazine covers, and advertisements.
Icons of Style reevaluates the history of fashion photography and brings the story up-to-date with the most recent developments in the field, including digital photography, photo retouching, street photography, and fashion blogging.
Paul Martineau, associate curator of photographs at the J. Paul Getty Museum and the book’s author writes: “Long overlooked, the gradual integration of fashion photographs into museum collections will make it easier for these pictures to be evaluated in terms of the larger history of the medium of photography.”
The book is accompanied by the exhibition Icons of Style: A Century of Fashion Photography, 1911–2011 which is on view from June 26 until October 21, 2018, at the J. Paul Getty Museum, Getty Center, Los Angeles. The exhibition is curated by Paul Martineau.
Icons of Style: A Century of Fashion Photography
Getty Publications, July 10, 2018
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