|© Cole Barash|
Cole Barash was recently hired to shoot an Ad campaign for Alex waterbottles. The concept included photographing this “astronaut” in different environments to portray the thought of futuristic living with a renewable water bottle. Barash says, “I always like to execute something for my personal book–even if its on an ad job–as it helps me to step back, and in this case it couldn’t have worked out better. I think its important to stop, breathe and create even during a stressful shoot.” Barash, a 2009 PDN 30 Emerging Photographer, is now based in New York City.