Texas based photographer, Tom Hussey reflects on his recent collaboration with the pharmaceutical company, Novartis for their “Reflections” campaign.
“Based on an earlier portfolio image, I was awarded a job for an Alzheimer’s drug called the Exelon Patch made by Novartis. The Exelon Patch helps patients maintain long-term memories during the early stages of this horrific disease. I was fortunate to be included in a lot of the early concept stages for the campaign. I knew immediately location scouting and casting were going to be very important to evoke the emotions associated with the disease. The campaign has been extremely successful for the promotion of the brand and people universally respond to the images. After we shot the campaign, the images went into testing and legal review. They were so well received that the images, all 10 of them, were printed full page in the brochures and other collateral.” -Tom Hussey
Tom Hussey’s compelling photography has recently been featured in Communication Arts 2010 Photography Annual. To view more of his work click here.
my aunt mary has alzheimers, I wonder what she sees in the mirror
these are truly beautiful photos you are a visionary!
These are so depressing.
This is a wonderful collection. If you are old enough you really understand. It is always a revelation to not see that younger person looking back from the mirror. These are very well done. I would love to see these in person in a gallery some day.
These are moving because they don’t only evoke the emotions associated with Alzheimer’s. More generally, they remind us of the inevitabvility of time and time’s effects.
Yesterday and today. Whom the Gods love, die young. Ain’t it the truth.
Awesome. Really touching and yes, the stories these pictures tell are beautiful
Very well composed and beautifully processed photos. I was doing a series of selfportraits in mirror (see website) some years ago and I am still loving this concept. However as my pictures were mainly made for joy and fun, these are really touching.
Great! Thank you for this blog post…
Great images, but why are so many people wearing nicotine patches?????
Very sad, poignant, sobering, cause for a pause and reflection. Very-very-very good.
WHY ARE 3 OF THE SUBJECTS WEARING A NITRODERM PATCH VISIBLE ON THEIR ARMS? iS THIS A COMMERCIAL?
Absolutely beautiful.
Muito lindo esse editorial ..
What is this patch that’s on the bottom three peoples shoulders?
depressing…
@fugu
it’s an excelon patch for alzheimer’s patients.
Incrível. Alguém fez mesmo um grande trabalho aqui. / Incredible. Someone really did a big job here.
Livia/BRA
Wtf… that’s the first time I cry just lookin’ to some still pictures. (that says enough about the amazing job this photographer and the image edition has done to this photos)
Brought a tear to my eye. I just loved this work
The fire fighter hit close to home, i work in a fire hall and that picture rings true for me. Right down to the plaque on the wall and the photo on the table. We have a retiree, my first captain, going through this very thing.
This is a beautiful idea. Congratulations !
Wow that is really so beautiful and amazing pictures. I found this page from Stumble upon. Thanks for get me back in my past.
These pictures get the point across well and do a wonderful job of evoking emotion. Thank you for sharing your work.
I have stumbledupon this page three times….. I love it so much!!! It is refreshing everytime i go back to it
so amazing.
Beautiful picture… I really liked it….
I really like that first picture, though all are very cool.
cool images
These photos are so moving, I love them!
I did a picture like this with my son recently, it was good but these are brilliant – well done!
Wedding Photography Colchester
I do wish that the EVIL ILLNESS will disappear soon!
So amazing, very touching
I found the images somewhat disturbing, I know we all will get there unless we pass away from an accident, but I do not get comfort them, I guess it depends on your age and other factors the effect these will have. I am moved by the attempt to prolong the memory of alzheimer patients having lost my mother to the disease.
Who We Really See Ourselves As
That’s the Title of These Works of Photography
Alzheimer’s is a Reverse But True Process,
If You Think of It.
We See Ourselves As Who We Strived To Be In Our Life
Who We Are To Others
Who We Are To The World
And Our Contribution To Society
You All Need To Stop Being So Negative And Sinical About Aging
You Soon Will Be There====OLD And Never To Return
God Bless To All
God Bless To All Alzheimer Diagnosed Individuals
God, Thank You For Being God
Knowing, Our Past, Present, And Future Destiny