PDN Photo of the Day

Kodachrome Culture

Kodachrome Culture


Photo by Willard R. Culver/ National Geographic. Lauterbrunnen, Switzerland, 1951. People stroll in the village of Lauterbrunnen known for a waterfall that cascades off a 1000-foot cliff.

Today the National Geographic Museum opens “Kodachrome Culture: American Tourists In Europe,” an exhibition featuring more than 100 Kodachrome photographs taken in 21 countries during the 1950s and 60s. The show goes on display just days after Kodak announced it would discontinue the iconic color film after 74 years on the market. The histories of National Geographic and Kodachrome film have been intertwined since the film was first introduced in 1935. The exhibition looks at a particular period in this relationship when National Geographic photographers used the color film to document faraway places for a post-World War II American audience increasingly interested traveling abroad, especially to Europe. The exhibition will be on display until September 7, 2009.

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  1. Look at that detail! Sixty years later and we are still trying to get that kind of latitude from a digital image. Don’t get me wrong, digital is great and all but I marvel at just how good this film was. You can see subtle details in the shadows and beautiful tone in the highlights yet the contrast and colour just pops! Amazing.

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