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The Forgotten Fifties

Look magazine was founded by the editors of the Des Moine Tribune. Published between 1937 and 1971 it was known for it’s large-scale photographs, and like it’s competitor Life, was a historic record of the era. The magazine was published bi-weekly at 11 x 14 inches. Articles were short, captions were long, and photographs took up most of the space on the page. By the mid-’50s, Look‘s circulation had grown to 3.7 million. Skira Rizzoli’s new book, The Forgotten Fifties, includes rare images of celebrities like Marilyn Monroe [slide 8], Audrey Hepburn [slide 9], and Jackie Kennedy [slide 10], as well as iconic images of the time [slides 1-6]. The book is a visual walk down memory lane.

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