“Zara #01,” 2008. A hotdog vendor looks at a woman next to a Zara billboard on 5th Avenue. All Images © Natan Dvir/Courtesy of Anastasia Photo
Israeli photographer Natan Dvir‘s first exhibition at Anastasia Photo is currently on view through May 19th. Dvir began this series, “Coming Soon,” in response to his surprise, as a foreigner, at the “numerous ads and billboards covering New York City in a kaleidoscopic commercial net.” By juxtaposing giant billboards against seemingly miniature humans in everyday street scenes, he explores our relationship with branded city centers and the commercial environment we live in.